People relate to stories, not sales pitches. To engage potential clients, tell your company’s story. Here are six ways to use digital marketing to let people know how your products or services may benefit them.
A former newspaper colleague of mine recently posted a comment on a blog, politely pointing out a large number of typos and grammatical errors in the online content. The author didn’t take it well. His reply was along the lines of “My thousands of followers don’t care about typos, they want my information fast. I know because I’ve asked them.” I couldn’t resist chiming in: “Have you thought about how many more thousands of followers you might have if you spend a few minutes cleaning up your copy?”