People relate to stories, not sales pitches. To engage potential clients, tell your company’s story. Here are six ways to use digital marketing to let people know how your products or services may benefit them.
Newspapers are down but not out. Your local paper remains a valuable source of advertising, both paid and the free kind. Small-business owners should not forget this traditional way to contact the public as they focus on social media and digital advertising. Here are some tips for business owners who want to submit a press release to a newspaper editor or reporter.
Are there any small-business owners still skeptical about online marketing? A recent article in the Wall Street Journal may resonate with you. “Magazine Ads Go Out of Fashion” was the clever headline on a June 10 article about the migration of fashion powerhouses away from print ads and toward social media and online advertising.
A former newspaper colleague of mine recently posted a comment on a blog, politely pointing out a large number of typos and grammatical errors in the online content. The author didn’t take it well. His reply was along the lines of “My thousands of followers don’t care about typos, they want my information fast. I know because I’ve asked them.” I couldn’t resist chiming in: “Have you thought about how many more thousands of followers you might have if you spend a few minutes cleaning up your copy?”